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Essay on Singapore

Posted by admin as Example papers

Example Essay on Singapore

How the 2 integrated resorts have changed the value proposition of Singapore as a business destination:
The Orchard Hotel Singapore is a hotel situated on the common Orchard Road directly. So many people from different continents shop and dine there. Guests to this famous hotel often view the Singapore River, world trade center, the harbor, china center as well as the Central Business District of the city. Their guests move around using taxis, buses as well as rental cars. The Singapore Marina Mandarin Hotel offers views of the shopping mall at the square, marina bay as well as the common financial district. It is therefore important to analyze how these two integrated resorts have changed the value preposition of Singapore as a business destination.

The above named examples of some well-known resort sin Singapore have changed the value proposition of Singapore as business destination in so many ways. Guest from all over the world come visiting Singapore and they promote the financial status of Singapore through foreign exchange done when they purchase things and pay for services offered to them (Books 32).

The tourism sector of Singapore has been growing tremendously and has reported an increase in revenue of 32%, outpacing arrival of visitors at 15% to make 6.4 million guests. The hotels, variety of “premier attractions” as well as tourist amenities have contributed greatly to this increase in revenue and visitors who flock in Singapore for holiday, seminars as well as other business contracts (Lee 54).

The Tourism Board of Singapore observed that there was an increase of 10.9% in visitors’ turn out in 2011’s first half compared to 2010’s first half recordings.This indicates that Singapore’s hotel business is growing at a very fast rate to the advantage of the nation. The Tourism Board also recorded and reported a rise in accommodation, sightseeing, foods as well as beverages and in entertainment. Accommodation increased by 25%, food as well as beverage increased by 23% while entertainment accompanied by sightseeing and gaming increased by 136% (Horwath par.3).

Airlines in Singapore are struggling to meet the demand increase by making sure that they have introduced new services as well as flights. Quarter Airways flights to Singapore doubled from seven to fourteen flights every week while Emirates Airlines saw an increase of the same from the usual 21 to 26 weekly flights. Singapore on its part has ensured that its planes which fly to Dubai as well as Abu Dhabi have been refurbished and this in turn has brought product improvement “across its three cabin configuration“ (Horwath par.6).

Singapore is looking forward to the opening of their long awaited “100 hectare Garden” a project of the Bay that is planning to offer horticultural displays, floral artistry as well as garden craftsmanship. This will further prove Singapore’s claim of being the “City in an exotic Garden”. Singapore has other projects that it plans to execute in 2012. They include: completion of “Asia’s first River Safari” as well as the longed for “new International Cruise Terminal”. These projects are to direct cruise visitors into Singapore’s center (Horwath par.5).

Singapore has grown business wise internationally and it will grow if it focuses more on activities and projects that will see to it that it does not fail in the market such as integration of resorts. Other states like the Middle East have ventured into doing business with them and are also promoting that through offering improved Airline Services to encourage tourism and how they can easily access Singapore conveniently. The visitors in turn make Singapore rich by exchange of currencies as well transacting a variety of business and engaging in different activities that promote various businesses in the country (Lee 78).

It is therefore evident that if other countries copy Singapore’s example of integrating organizations, then they are bound to be as successful as Singapore in the tourism sector.

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