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Dolce & Gabbana Essay

Posted by admin as Example papers

Dolce & Gabbana Essay Example

One should start by saying that Dolce & Gabbana is one of the most famous fashion companies in the world that engages in the production of fashion clothes, apparel, glasses, and perfumes. The following essay will explore the history of Dolce & Gabbana Company, comment on the product ranges, styles and clothes.

The founding fathers of Dolce & Gabbana, Domenico Dolce was born in a small village near Palermo in 1958 in Sicily while Stefano Gabbana was born in Milan in 1962. The Dolce & Gabbana Company they created has a motto of making stars look like stars implying the top exclusive fashion. The top stars like Madonna, Nicole Kidman, Demi Moore, and Isabella Rossellini are among those who made up the top clientele of Dolce & Gabbana Company. One should remember that Dolce & Gabbana created the well known “Kylie Minogue” tribute t-shirt, let alone the costumes for Madonna and her Girlie show of 1993, and Whitney Houston’s show of 1999. The corporate approaches to bring in celebrities into view, provided Dolce & Gabbana with much publicity that besides advertisement promoted the corporate image.

Speaking about the creation of Dolce & Gabbana Company, one should remember that Domenico Dolce and Stefano Gabbana are partners in life and business. They had met in the early eighties while working as atelier assistants in the same clothes atelier in Milan, Italy. Surprisingly, they both shared their love for baroque and got their first recognition in Milan, when they took part in the “New Talents” fashion show organized by Milano Collezioni Company in 1985. During the show they received much admiration and that prompted the two partners to pursue their goal of creating their company in the following years. The Dolce & Gabbana “real woman” collection that was launched after the Milano Collezioni fashion show is what gave the company initial boost that ultimately doomed the company to success (Rossellini, 133).

In 1986, Domenico Dolce and Stefano Gabbana would create their own first independent women’s clothes show which was greatly accepted and welcomed by the European fashion community. The year of 1988 was important because Dolce & Gabbana Company would sign an agreement with Dolce Saverio clothing company that would serve as a production facility for the company. Ever since, they introduced ready-to-wear clothes for men together with a line of exclusive fashion fragrances and would engage in rapid expansion by opening shops around Italy, Paris, Japan and Hong Kong. In 1999, Dolce & Gabbana would open shops in London and Manchester, Great Britain and invited prominent architects to design these shops to create a distinct image of the company. The London Dolce & Gabbana shops are unique masterpieces designed by David Chiperfield that combined the passion of Italy and eccentricity of Great Britain.

Dolce & Gabbana creators were greatly inspired by the thrift shop of Bohemia and thus themselves would create fashion clothes that used deep colors, animal prints and what they called “haute hyppodom”, an element they borrowed from Italy’s celebrated movie industry. According to the founding fathers of Dolce & Gabbana who actively participate in fashion creation, design at Dolce & Gabbana is similar to making a movie. The two designers originally think of some particular story or plot and then think of the clothes that would go well with it.

Dolce & Gabbana Company strives to constantly improve their fashion and is concerned primarily with creating the best, obsequious and flattering clothes rather than producing some trendy clothes that would be inconvenient for wear. At the same time Dolce & Gabbana admit that they do not focus exclusively on goods durability and convenience since the customers prefer sexy clothes which may not necessarily be very convenient to wear.

Speaking about various Dolce & Gabbana (D&G) trademarks, one should point out the most famous underwear-as-outerwear clothes as represented by corsets and unique and trendy bra fastenings. At the same time Dolce & Gabbana presents gangster boss pinstripe suits, eye-catching printed and embroided fashion coats for men and women (Sozzani 210).

In the late 1980s focus of the Dolce & Gabbana designers had been the fetish-meets-femininity collections that rely heavily on advertising and promulgation of bold feminine sexuality. La Sicilia commercial of Dolce & Gabbana features Marpessa as photographed by Ferdinando Scianna in 1988. Dolce & Gabbana in its fetish-meets-femininity collection did everything possible to make females look irresistibly sexy. The use of black colors for dresses, and large buttons for blouses, and chaste-looking shirts with large décolleté to make women’s breasts look as if they are about to burst with passion, were among the key points that Dolce & Gabbana designers attempted to achieve in uniqueness of their fashionable production.

Dolce & Gabbana designers, Domenico Dolce and Stefano Gabbana, are also known by the name of Gilbert and George of Italian fashion, after their music tour around Europe in which they presented their song “Dolce & Gabbana is love”, a catchy techno music beat (Dolce 80).

Dolce & Gabbana company is a newcomer to the Italian fashion industry, yet it proved its ability to compete effectively with the market leaders like Armani and Versace companies because of their unique design and ability to predict the fashion (Claxton 52). It may sound unprofessional, yet Dolce & Gabbana company admits that luck plays a great role in business, since, it is almost impossible to predict the customer tastes in fashion and only an educated guess can mean a phenomenal success for a company like Dolce & Gabbana. At present, the corporate sales of Dolce & Gabbana are around $400 million and gradually growing over the past decade.

It is apparent that Dolce & Gabbana creators, Domenico Dolce and Stefano Gabbana, found for Dolce & Gabbana company more than a niche in the world fashion industry. One can say that Dolce & Gabbana managed to turn into a prosperous fashion empire which is based on raw and sensual fashion design appealing to people of both sexes, of all ages, around the world.

Dolce & Gabbana company after its formation was labeled as too young by the fashion critique, yet it proved to be innovative and visionary and greatly welcomed by the market. The fashion that Dolce & Gabbana creates is noted to take origin in Sicilian styles that Domenico Dolce brought to the company and that appeared to be greatly demanded by the market.

The Dolce & Gabbana perfume department succeeded greatly on the global perfume arena and in 1996 the Dolce & Gabbana Pour Homme perfume would get the Oscar des Perfumes, prestigious French award for perfumes. The perfume department would contribute to a large cash inflow and the company would launch a Dolce & Gabbana eyewear collection.

In 1997, Dolce & Gabbana would fully control Dolce Saverio company renaming it Dolce & Gabbana industria. The same year the Dolce & Gabbana watches would be presented on the market.

Rossellini, Isabella, 10 Years of Dolce & Gabbana, McGraw Hill, 2002.
Dolce, Domenico, Dolce & Gabbana : Animal, Prentice Hall, 2001.
Sozzani, Franca, Dolce & Gabbana (The Universe of Fashion), NY Random House, 2002.
Claxton, Eve, Hollywood, Wiley and sons press, 2002.

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