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Archive for March, 2013
Essay on Persuasion Theory Persuasion is “… simply the art of finding common ground, whether existing or perceived. Likability is a key element of persuasion and should be taken seriously when discussing oneself or seeking a job.” (Levine, 2003). Mortensen (2004, 9) defines persuasion as “…the process of changing or reforming attitudes, beliefs, opinions, or… Continue Reading »
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